Welcome to Episode 105 of my podcast The view from the crow's nest. It is Friday the 18th of September 2020. I had a decent enough sleep last night so today I wasn't completely devoid of energy and just feeling grotty. So that was a big change over the last few days. And what a difference and sleep me because of course, you just got energy, everything looks better, you got more positivity about things. And so I channelled that positivity this morning by doing something I haven't done in I don't know how long someone had taken the kids out early because Mina had wanted to go for a walk which was bizarre firstly and wanted but that was so out of the house. So I got up and I was making I had a slice of bread for breakfast and I was making a cup of tea and I thought you know what, I want to I'm going to do a vocal practice which I haven't done in ages. I certainly haven't done in the morning for the knows how long and the reason being because the grip the sky experience, which you may well have heard me talk about, which I released a few weeks ago, is the grip the sky is an EP, grip, the sky is an EP and the grip the sky experience is effectively a marketing experiment. And the whole kind of point of this marketing experiment is it needs to be married with a particular advertising strategy that I've got that I wanted to try on Facebook. And the first part of this advertising strategy should be a live performance video, of which I don't have any certainly not forget the sky, or need to track some great this guy. And so, audience Ninja, which you probably heard me talk about recently is my digital marketing agency that I started in a while ago. And we've got a guy who specialises in ads and the intention was that I was going to say, this is what we need to do blah, blah, blah. But then it occurred to me a few days ago, I was like, well, actually he specialised in this let me just see what he comes up with because I might be over conflict. cating things and actually, he might have a better way. So yesterday or the day before he started an ad campaign for me for the grid sky experience. And we got an incredible amount of people seeing the ads and clicking through. There were an increased sale except in the ads guy, what's called bounce bouncing off the page, or in marketing terms. Anyway, so that got me thinking, Well, clearly, something's not right here. I don't know exactly what it is. But it might be that the audience has a fake audience. Or it might be that the site is just not attractive to them, whatever it is, the point being, I thought, you know what, I really need to return to my original idea and record a live performance video for one of the songs off the sky. So I can use that as the first ad, which is the idea and so this morning, I think No time, like the print And, you know, let's get started by not to record the song. But let's get started by starting to get vocal, do vocal parts again and try and get yourself back into music with the idea that maybe next week, I'd record the song or the video, and, you know, go from there. So, I kicked off with quick vocal rights, I thought, you know, there we go 1015 minutes every morning, get it done, get my voice back to kind of working, you know, and go from there. But of course, having done the vocal practice, the voice being a physical instrument that the body being the instrument, well, once you warm up an instrument, and it's sort of playing quite nicely, it makes you feel good, specially if that instrument is your actual body. So I was kind of feeling pretty good. I was feeling a bit musical and I thought, now I could go and hit my desk at like 930 or whatever. And just get working on you know, quote unquote, work on its niche stuff, or I could do a bit of music and haven't done Nine months properly, after, you know, a bit of music. So, this morning to compound on top of my decent enough night's sleep, I decided to work on a song. And I decided to work on a brand new song and
