Welcome to Episode 195 of my podcasts, have you from the crow's nest, and it is Sunday 10th of January 2021 10 to 10 in the evening. And I'm feeling good, and I'm feeling good because yesterday. As I mentioned yesterday's podcast in fact for the last couple of days I've been focused on learning new marketing ideas tactics, techniques, etc. and putting them into practice straight away, because no good getting knowledge, if you don't use that knowledge was the phrase as a great phrase that someone like to know and to not do is not to know or something like that. Anyways, so I kicked off some, some ads yesterday for this strategy to build fan base, both emails and Spotify followers, etc. And I've got to say straight away works. It's working straight off the bat, like anything can always be improved, and also like anything, one may be lucky with one, you know, piece of content and piece of advertising, and then you try and replicate it you don't get as good results. So you know, It's still early days in that sense, but I'm really chuffed because it's, it's hitting the ground running. And that means that it's ideal for promoting my music, and it's an ideal part of my toolkit for helping audience ninja clients promoting their music. So I really excited by this prospect and it's motivating me big time. Because, you know, for the last few years really I've not been doing much about my own music and, as you may have heard on the podcast, particularly in the last three to five months, I've been working a lot more and working towards working a lot more on my own music my own art, and I am really excited to be kind of back in the game basically and you know stuff happening and seeing some energy and some action and it's really pleasing. So, yeah, I'm really chuffed and all I was doing today was working on that. Finished. One man course I've got a few more courses to do from different people that I want to look at, see if there's, you know, more ideas there. Because, you know, I have a decent marketing knowledge, and I have marketing experience, and people pay me for that knowledge and experience, but at the same time, it's no good for anybody in any area in any industry to kind of still trade off of where they were even just two or three years ago because things change so rapidly. So I think it's Derek Severs who are really like said something like, you know, if you've, if you've not been doing something for the last couple of years you're no longer, you can no longer call yourself paraphrasing but you can basically no longer call yourself whatever that is. So for example if you wrote a book, seven years ago you can no longer call yourself an author because you're not. In his opinion, you know, etc etc. And I might be playing with the timescales a little bit there but the principles are basically, you can't effectively you can't trade on past glories. And, you know, those succeed. And by succeed I'm not talking about externally in other people's views. I'm talking about internally succeed in their own goals. Those people are the people who, you know, constantly strive to update their knowledge to update their skills etc and I really invite you to consider any area of your professional life, even if it's something you're not that interested in or and your personal goals and whatnot. What are your goals. What can you How can you improve yourself, you know what, training what experience can you get that's going to push you out of your comfort zone and expand your value, basically. So that's what I've been doing, expanding my value, both internally for myself and externally for clients. And I'm pleased with how it's going so far I've got to say the downside to all of this is I've done very little in the way of creative work, music, ironically has been pushed on the back burner. But then again, you know, 20% of business is making the product and 80% is selling the product. And if you don't ship it as Seth Godin would say you know it's not real
