Welcome to Episode 196 of my podcast The view from the crow's nest. And it is the 12th Tuesday the 12th of January 2021. Apologies I missed the show yesterday. I went to bed too late. Basically, by the time I went to bed Simona was actually in bed asleep for the first time in a long time she was in bed asleep before I was and she saw I couldn't do it in here and then the kids were sleeping in the other room and I couldn't do in there and then just basically was asleep. It was late though. So, what am I the last couple of days last three days I've been on the same flex as I was in the podcast couple days ago. I bought a whole bunch of music marketing courses and I've been working through them and implementing the ideas and seeing some results. It's brilliant. So really, really chuffed about that and super focused really focused at the moment. And I've, I've got it in my mind, I've, I was reading a book a couple of days ago that I can't even remember what it's called. I think it's called the personality mythical the myth of personality I can't remember anyways. But it made me think about, you know, having one goal in fact he quotes in it Peter Thiel his book, zero to one, which I read a few years ago but I didn't didn't really resonate as much but basically the general idea is that you know you should have one main goal and that's your motivational goal and whatnot. And I've always struggled a bit with that because it's like the one thing to the detriment of all else, and I'm like yeah but I love music but I love to photography I love writing I love films, and I can't pick one I really can't do it. And so to pick one goal one thing that would really move the needle it's like well is it music is it. And then I finally had a little breakthrough brainwave kind of days go as crass as it sounds, I realised I know what my goal is, at least my initial goal is financial, because from there everything else flows, you know, if you've got enough money to pay other people to do things that you either don't want to do or can't do or don't have the time to do, then you can focus more on the things that you do love doing or the, the where you can put the most value in, I mean it's obvious. And so, I realised that my goal is to get to 10,000, pounds a month in revenue, which from where we are right now is just ridiculously far away, because we've got pretty much no revenue so you know it's a lofty goal. and I originally I was thinking you know maybe I can get there in three years time or four year. And I thought, No. Give yourself a, you know, give yourself a beat, why play small Why think small, you know, so I've given myself a goal of getting to that by the end of this year. So, these courses come at a great timing up, it's not just from my music, that's the whole point. Having the goal of 10,000 pound a month. It's not important where that comes from. So, the question I'm now asking myself is any activity I'm doing anything I'm doing, does it bring me closer to that goal. So it could be photography related thing, it could be a writing it could be business related agency music, whatever, you know, the point is, if it's moving me towards that goal then great. Continue if it's not then stop it and don't do it. Pause it, you know, put it on the back burner. And so that's going to be my little filter to try and use as a framework for deciding what you know what i'm doing because, you know, I think it's, it's easy to have a dream and it's easy to have ideas and goodness knows I got enough ideas, but obviously it's harder to make them happen. And one of the most influential self help books ever is Napoleon Hill. Think and Grow Rich which is like what 1920s something I think he has he breaks it out into I think the 10 or the 12 sort of laws or rules of Getting Rich or getting successful. And one of the first ones is, you know, having a very definite goal of definite purpose, and having complete faith that you'll hit it. And so I think that I've had
