Welcome to Episode 16 of my podcast. The view from the crow's nest, and I'd like to extend a massive Happy Father's Day to all the fathers out there, whether it's Father's Day in your neck of the woods or not. Happy Father's Day, and may you've had a beautiful day. And more importantly, a wonderful family day, and I think what we should really have is happy family day, every single day. Because let's be fair it's lovely to be celebrated once a year something special Mother's Day, etc. But really we should be celebrating every day because the most beautiful thing to have a wonderful family, and we'll certainly take it for granted too often I think we take our spouse for granted, we take our kids for granted. And I think we should all remember every day how lucky we are, if we have a family if we're fathers. If you're not father, you're still lucky anyway, because you're alive. And that's a great thing. Today, I was thinking about on that wonderful little cul de sac today I was thinking about something new of concept that I wanted to, to share, partly as a note for myself and partly as a idea for everybody listening. I started reading a new book I finished my business. If you. This is the first time you've heard it I usually have three books on the go. One of them is a fiction book one of them is kind of a personal development book, and one of them is a business focus book, and I recently just finished a business focus book and now I've started reading 1 million followers by Brendon Cain 1 million followers I'm literally like I'm just in the first chapter so intro and first chapter. I don't know whether the book is going to be good or not, I've got to confess. When I read the title and the blurb. I was kind of like, certainly the title it put me off quite a lot because I thought here we go is another, you know, rubbishy book, frankly, that's all. All smoke and mirrors you know talk no trousers and during the introduction, the guy spells out his credentials and actually the guy has a Brendan Kane seems to have very very good credentials working for some massive multinational companies couple of TVs film studios, you know, blah blah blah and he also talks about working with Taylor Swift Taylor Swift. At the beginning of her career or relative beginning so certainly as somebody who's actually paid his dues so maybe he's got some good stuff to say I'm looking forward to it. But the thing It reminded me of. Because a lot of things a lot of concepts a lot of ideas aren't new when you first hear them or when you hear them when you first hear them they're new, of course, but when you hear them they're not necessarily new, but sometimes you need to hear something 2358 times before it really hits a spot, or you need to be in a certain period of your life or in a certain headspace and all of a sudden, it makes far more sense to you than it did the first time round or at least, if not making sense you really understand it better or it, you know, you have a eureka moment kind of thing. And that kind of happened today with reading the intro to this reading a little story or anecdotes about Taylor Swift. Whether you like her music or not Taylor Swift has always been very very good at connecting with our fans and building fan base. And although this book 1 million followers. You know it's focused on obviously building a fan base. So, although this is totally applicable to building fan bases, one could argue it's not so applicable to business as in business to business communication. Although, I would argue that in the modern. As you know, the modern world and we're moving into the way in the 2020s businesses no longer can really afford to hide behind anonymity. So, the businesses that are going to thrive for the businesses, where the owner or the CEO is very visible and actually building their own personal brand. So even though you might have a business which sells to other businesses, you still nonetheless, no matter what part of the departmen
