Welcome friend to Episode 17 of my podcast. The view from the crow's nest. And I am Romeo Crow and I welcome you and thank you for listening in. With me today. Today I'm gonna do a little review of my day. A couple of thoughts that I had. And then I guess some takeaways that I was thinking of off the back of it. Today, I will in fact last few days, I got roped into helping my brother out with his new business. I had actually mentioned this about a week ago and I had said on the podcast that I wouldn't be helping because I had other projects on. And he asked me, and lent a bit of emotional pressure on me, and I relented and said Yes I'd help, but that leads on to the kind of second part, and the third part. So, he has put together a team in fact he sold his business a few years ago, and a couple of guys that used to work with him on that business have come on board for this one, along with his co creator of this business. So there's now kind of team of four of them. And they've got some excellent skills and experience between them so very high level skills and experience, and they've got some external developers working on the website whatnot, but what they lack is some skills and experience with specifically with regards to marketing and digital marketing. And so that was where my brother had asked me to help out and the problem was one his brother so of course I'm going to help him, but to, he's absolutely right. I have certain skills in those areas, and therefore it would make real sense for you know I can help out a lot more quickly than other people can. And this got me to thinking today that all of us have again a unique set of skills a unique set of experiences that have given us some expertise and some knowledge in something. The problem is most of us, most of the time don't realise that, because we either take it for granted or we we've had those skills for so long, or those ideas for so long that for us. They just seem normal, but what we forget is to other people that are so beyond normal they're so highly valuable and something that might take us, you know, 10 minutes, half an hour, an hour could cost somebody else a hell of a lot more than that in terms of both time and investment to learn how to do something again it's that classic case of the plumber comes around, stops the leak in three minutes by turning a screw and invoices bills you for 100 quid and you say well hang on a minute you only have three minutes so he scribbles out the invoice changes it, and he said, Okay, here you go. It's one pound for turning the screw it's 99 pounds for knowing which screw to turn. And you've probably heard me tell that anecdote before, but I love that story because it's so true, all of these years that you've spent the I've spent, we've spent in various different jobs, even if those jobs seem unrelated in our various pursuits or hobbies or interests outside of that in our own businesses if you've started your own business. They may seem unrelated but there's a certain thread through everything that you've done everything that I've done, which might not be so obvious to ourselves, it's like the wood for the trees you know you can't really see it because you're standing on it in fact I heard the anecdote put by Daniel Priestley who I really really like and I suggest you check out if you're interested in entrepreneurship, and he says you know everyone's standing on a mountain of value, the problem is you can't see your own mountain, because it's like when you are climbing a mountain, everything else, you look at is on the horizon. Other peaks are the troughs valleys, etc. You don't realise exactly how high you are or what's underneath you. And again, that's another good analogy because we spend all our time climbing our own mountains not realising and not maybe seeing the path or the thread that links it through etc. So, it's worth taking a time to reflect on your own skill set your own expertise, and one pat yourself on the bac