Welcome to Episode 18 of my podcast. The view from the crow's nest. And today is going to be definitely a short episode, because I am very tired. For one, and for two I don't really have that much to share with myself or with you. I spent the entire day like 10 hours straight pretty much beavering away at the computer and working on behalf for for my brother's startup. And then for myself and both both of them were basically the same task which was web development. So for myself for the grip the Skype experience. And for my brother for his business. The interesting couple of interesting things that happen though that's given me some thought is my brother, very and and so my brother's brought on. He's got a business partner for this startup and he's brought in two guys that used to work with him in another business that he sold. And then myself as well plus a developer so as a team of, I guess, six or seven of us, and the others including my brother have been really really impressed and really really pleased with the work that I've done to their website and keep saying how much value it is and blah blah and I really should be, you know, doing that and selling that service and selling those to other businesses to other people. So it was already my plan to launch an agency, and that's definitely going to be coming, and he did give me a very good idea about it though today. So the agency I bought years and years ago, I got the brand audience ninja audience dot ninja. And the idea was to actually create an a, an agency, more focused probably for creatives and musicians. But nonetheless, and I've had that brand kind of like five six years. So that was always my plan with it and I had a logo I designed a bunch of years ago which is kind of like a ninja. And my brother said that is a very good idea. And he said, you know, if you just productize. Some of the services that you've got which is something that, again, I would do anyway and productize effectively, rather than you saying, you know, we'll create a website for you you create a product, give it a name, and that product includes creating a website, but it's just, you know, all brands do it all successful companies do it, they productize anything even if it's a service, they'll still give it a name, give it its own identity, etc. that separates it from what the company does stands on its own feet, and he made a really good point he suggested you know you should offer like yellow belt. Green Belt blue belt and play on the audience ninja idea that you're a ninja and have the dojo like maybe like the training dojo because I was making training videos, as I was. As I was working on the site I was making training videos for the team for my brother's company so that they could take on these tasks, etc. And I thought that was a really great idea so definitely already we're planning on launching audience ninja. And now we're gonna launch audience ninja with, you know, with products that are, you know, yellow belt etc etc so I thought that was very cool. It's very good idea, and it was lovely to get that feedback that you know you're doing something that's really high value for other people. And this ties into something that I've covered a fair few times are mentioned and spoken about on the podcast, which is, if you can provide value to people if you can do something that really helps other people, whether you're doing it for money or not. That's a huge, huge benefit, and you might be sitting on all these skills and all this experience that enables you to give value to people in you might not even realise it because to you. It comes quite natural or you've trained so well in it that you can do it really quickly and easily. But nonetheless, if you can provide value to people, then that is the best way to build a business, you know, rather than trying to sell somebody something that they may or may not want, if you provide great value to them. They're going to be very eager to buy it. So t
