Good hellos and welcome to Episode 20 of my podcast The view from the crow's nest, and I hit a bit of a milestone two milestones in fact Episode 20. So that's 20 continuous days nearly three weeks of doing this podcast every day. And also, I just crossed my hundredth. Listen, so 108 listens in total actually across the podcast places and also across YouTube because all my podcasts go on YouTube each day. So if you're any of those hundred and eight listens. Thank you very very much I massively appreciate it. And, in fact, It's kind of good to be, in part, the subjects of today's podcast, what I've been thinking about. So in terms of the work that I've been doing recently and I have been focused on my brother's project, which has just launched, and also the grip the sky experience, which you've heard me talking about, if you've heard the podcast previously if you haven't heard the podcast previously, then it's, it's kind of like distracting my monkey brain it's it's halfway between a journal for myself, and something that might be either interesting or valuable for you guys listening, and it can go from me talking about homeschooling or world schooling through to business ideas through to talking about my music or what have you, so it's not always going to be for everybody and not every episode is going to be the same or, you know, on the same subject or have a theme or anything like that so it's kind of in the middle, it's a way for me to yeah get ideas down, because one of the things that I do with the podcast I record it in an app called otter.ai, and that transcribes everything that I'm saying, and makes it very easy for me to be able to search by keyword. So my hope my idea is that as the days go into weeks into months into years. I'll be able to track my thoughts and my progress and my ideas on things. My own interests as much as anybody else's. But of course, if you do find that interesting. That'll be awesome. And hopefully I'll have some tricks and tips for you along the way. So, yeah, not much to report on the work, flex, as it were. Recently, except to say that the grip this guy experience is now fairly nearly finished in mark one so next week, it will be ready to be marketed, and that's the next project for it. Which brings me on a loop back to the beginning mention of the hundred and eight listens and the kind of theme of today's podcast. Today's thoughts. So, knowing that I'm going to be embarking upon a big marketing quest, with the grip the sky experience. This kind of ties into a bigger idea, and that is very often businesses in any shape and I'm classing musicians as I always do, and artists as businesses because at the end of the day if you wish to make a living from your art, then you are a business you must think of it as such. So, so many businesses make the mistake of focusing on product, and not on marketing. And this is probably one of the most common problems with a lot of businesses, people have a great idea or they've got expertise in something and they start trying to sell their expertise and they package it up, and they turn it into a product, and maybe they become it consultants because they used to do that for a company and now they've gone solo through to, you know, anything and everything in between people who open stores physical stores or shops or restaurants, maybe their great chefs or the good cooks. What have you through to musicians. And what happens is people create the products, and then they think, ah, I better do something with that and get it out there to people so they put it out there to people, but generally in a way that's far less involved than it took them to create the actual product in the first place. So, I've talked about the 8020 rule before parados principle, and it applies just as equally to this as it does to pretty much anything in the world. And in this context. A lot of people most, the majority of business owners, put 80 or 90% of their efforts and resources into cre
