Welcome to Episode 24 of my podcast, the V from the crow's nest. And today's episode is going to be a bit of a review of a few things that I've been reading or watching recently. And as you know, if you've listened to this podcast a few times before. Part of the reason I do it like this is because I want a record of, you know, my daily thoughts and what have you. And I figured that if I make a note of the books that I've read. Then I'll have an index the database I can search through by keyword by the name of the book and find out what I thought about it and indeed if I've read it before, etc. And my thoughts on it which may change over time. So, to get straight down to I just finished the book 1 million followers by Brendan Kane. And I found it pretty good. I think that he. I think that he assumes too much technical detail from the read like I think you need to have a bit of a grasp of general social media marketing and advertising before you'll get the full benefit from it. I think he kind of gives you tactics for most of the social and the main social networks, and some general tactics and ideas, rather than necessarily a plan in terms of, you know, do this week one do this week two, etc. So it's more of a not disjointed but a collection of different chapters here's one on YouTube here's one on Snapchat here's one on Instagram, etc. But, you know, it goes down to a bit of a nutshell, you can kind of compress it into the idea of to grow rapidly, you need great content. You have to grow rapidly to grow, followers rapidly or your audience rapidly you need great content, you need people to want to share it. You probably want to pay for ads in order to boost the number of people who are seeing the various posts that you're doing. And you want to leverage influencers or people who have a larger audience, and this is general business principle you know joint ventures, or the like. So pretty much that's what you can condense it down to. There is some value though for individual tactics so if you're interested in social media marketing then should probably check it out. And then after I finished that I just started reading body of work by tammana, Pamela slim. And the reason for reading this I wanted to find a book, and this is part of my new kind of approach to books I read quite a lot. And oftentimes, I'll read something which makes total sense and seems really cool, but actually is not of massive practical use to me in that moment because I'm not necessarily working on whatever the subject the book is covering so now it's taken me enough years to realise this but now I'm focused on reading books that solve a current problem that I've got or I'm about to tackle. And that might involve me doing a Google search or an Amazon search to find the best book in that category etc so that's what's led me on to body of work by Pamela slim and the concept of it, is that one of the things that often, you're told when you're building particularly again social media posts and audiences and what have you, but generally in business is to find your kind of authentic self to find your story to find the mountain of value that you're sitting on the thread that weaves through what you've done, so that you can start presenting yourself as a, you know, as an expert in that particular niche, which only you are in because only you have led your life, but it's kind of slightly like focus on the one thing you know, find your one thing niche, and I've always found it a bit challenging because I have so many different kind of outlets and I don't want to choose between them you know one day I'm a songwriter. Another day I'm an author, another day. I'm a CEO of a business and other day I'm a marketeer. And I love all of these things you know I really do another damn a world schooler and what have you. So, I wanted to see if there was some way of connecting a thread of my story, so that I could understand that kind of path. And what makes me tick. Even more, and
