Welcome to Episode 37 of my podcast. The view from the crow's nest. What a view what a nest. It is Sunday and I had been nested at home all day ensconced in two projects project number one to surprise you, is a project called grip the sky experience. And I will surprise you again. I have nearly ironed everything out for, it's so close now it's so close. I have the intro video to do in the outro video to do. And then I need to configure the store, just tweak a couple of bits and make sure that all of the checkout flow and all of that is working. Other than that, it's done, I've, I've done. I don't wanna give too much away because I want it to be fun and a surprise. But I've configured a whole bunch of stuff used a few extra tools, yada yada yada and so yes, it's going to be ready this week coming hundred percent hundred percent in the next few days, it'll be ready. The other thing I did was work on audience ninja which is my new marketing agency. And there's. It was on the agenda actually for getting it sorted, more or less, after I finished building the grip the sky experience because the next stage is marketing it, and the plan, my wife and I had was for, we've got so many ideas and in order to grow and get those ideas to completion we really need to put team in place. And rather than just hiring people to do freelance work for us on our various different projects. We decided that we'd hire people to join audience ninja as an agency, and then use audience ninja as the agency that does our projects, which is tantamount to the same thing on the beginning, but in the long term. Hopefully it means we build a really good team and expertise within audience ninja that we can then help other clients external clients with, and the grip the sky experience is a marketing experiment, probably more than anything else that may serve as a blue plate blue plate, a blueprint or a template whichever you want to say, for my future music releases, but also for other musicians amaze or. Coincidentally, as luck would have it last week I was put in touch with a small record label in the US who have a couple of artists they want to promote and they want me to help do their marketing, and it's literally like they were built, or the the brief is almost perfect for audience ninja so I've brought that forward a little bit because I said I'd get back to them with a proposal and an idea. I have just started reading. This is marketing by Seth Godin, which came out a couple of years ago. And there is a connection here. And as I was expecting. I don't know how far through I am probably about 15% or something like that. 10 15%, and as expected. It's kind of classic golden in the sense of. It sounds really good because he works very much on the top top level, but he doesn't go much into too much into strategy and pretty much not at all into tactics so it's, it gets your mind thinking but actually, you've got to do all the work kind of thing off the back of it, which is fine you know it's very principle centric, but it does remind me of you know the basics. The so far I mean I'm only shortly into the book but you know the basics of marketing and the fact that you know you're building stuff or you're trying to help other people solve a problem. And that's so far the key takeaway from the book is that marketing exists to change, you know, change the world by by helping people to get or achieve what they want. Effectively, and so it's very audience centric, it's very much about, you know, be remarkable in the sense of delighting the audience and what have you. So how does this actually equate to what I'm doing with audience ninja. Well, in the past I've done web design for clients, and I've built clients websites and in the past I've done consulting sessions with clients, particularly music clients on their marketing. And so it'd be very easy to just go okay well the cost of doing a website for this new client is x to pick a figure out the air. What I think my tim
