Welcome to Episode 40 of my podcast. The view from the crow's nest fort is a bit of a milestone so I'll give myself a little pat on the back. Like so. Thank you very much for joining me. Thank you for listening. If this is your first show welcome. Thank you for tuning in. If it's your not your first rodeo with me then you're an absolute champion I really appreciate that. Today, if and if you're a new person joining the. This is called the view from the crow's nest, and it is kind of part journal part tips and tricks part ideas part thoughts. Part, Part of this part it's a bit of a Frankenstein's monster as a podcast goes. And so, a bit of a reflection of what I've been up to. And today is a follow on from yesterday so yesterday, I spoke to the first kind of potential client for my audience ninja agency which is marketing agency. And the idea for audience ninja has been in my head for many years. In fact I bought the domain name for it probably about five or six years ago or something so it's definitely been a while. And it was always my intention to help other people, particularly musicians by testing things out for myself. And once I've got things at work be able to help other musicians, to be able to build a fan base and build a career, sustainable career off of direct to fan relationships off of having fan base that they contact directly they have their data, and they build relationships with, and those fans become supporters of them, such that they can have a career because underpinning it all. I really get disappointed and I think such a shame when people who love doing something aren't able to pursue it because it's not practical from a Gemini from a financial standpoint. And that happens a lot with artists, obviously musicians and writers, but also people who have ideas for tools or software or things that were basically things that make people's lives better. And they have a passion for it and it could even be you know being a coach or being an educator or some kind of specialist. Help or some kind. So, the idea for me for audience ninja kind of ties into all of that and that is, I want to empower people to be able to pursue an idea or a passion that they really want to be able to pursue. And for a lot of people. The, the first problem they run into is I have no idea where to start. It's like, maybe I think I need to get a website or people talk about I need to be on social media and. Okay, I need to do. And the problem is, once you start Google searching this kind of stuff, especially if it's not particularly when it's not something you're familiar with. It's like a rabbit hole that once you go down it's really getting lose your way very very quickly, and the overwhelm that that causes often paralyses people into not taking action it's like us too much hassle, or they do take action, but it doesn't work for them and yeah they spent a fair amount of time or money and resource on, for example, building a website or going through processes that are actually unnecessary or over complicated or what have you. And so, for the last, you know, however many years I guess 20 years probably. I've been reading, and then in the last 10 years more thoroughly putting into practice and in the last, you know, 765 years, five, six years, six, seven years. I'm not really putting into practice. All of these kinds of different ideas and concepts and I come from looking at it from a marketing standpoint, online marketing but also having worked in advertising sales for probably about a decade. I understand what making things work in business in a big business and want to take those skills and those ideas and as I say apply them. So this is the idea behind the audience ninja agency, it's for kind of the normal person you know the person who doesn't consider themselves a business, yet. And yet, I would say that you are a business as soon as you're doing something that you're eventually wanted to transact in transact financially. And so few day
