Welcome champion to Episode 41 of my podcast view from the crow's nest and the view from the crow's nest today's square i'd saw brained head, and brain has been into marketing and getting my head around things and planning and whatnot, for the day. Not even planning specific marketing, but actually just planning a framework for which for adverts for advertising digital advertising. So to fill in the details. My new nascent marketing agency audience ninja potentially has its first couple of clients, which is very nice they've been inbound I didn't do anything they contacted me and that's forced me to kind of move quick more quickly on plans for starting up audience ninja. And one of the conversations was about websites and web rebuilds and emails and all that kind of thing. And they want to have a second conversation about advertising, specifically Facebook ads and Instagram ads and stuff like that, and marketing as a subject is really broad and wide. And obviously you niche down, bit by bit, or layer down bit by bit, then you get into digital marketing or, you know, looking at online side of things, and that encompasses loads of stuff as well from SEO search engine optimization to get your page rising in the ranks on Google, for example, through to content marketing and in influencer marketing etc etc. So, advertising digital advertising is another subset of that. But then when you get to digital advertising, it's not as simply just boosting a post on Facebook, there's a lot more to it than that. The thing is doing it for myself, is one thing, because you know you just do it yourself, you don't really think through the process too much, but when you need to cost out the process in order to charge somebody for the service, obviously you want to make sure that you're not, you're being fair to them but also you're being fair to yourself, because there's no point in undercharging and then realising that there's all these little things that you didn't realise were part of the process because you never really thought it through before but once you've actually got a client who's expecting results and breathing down your neck. Then you'd better make sure that you've covered all your bases, you know, and that you know what's involved at the outset rather than halfway through when you're too far gone to actually make changes. So today was really getting my head around the actual process the general process of Facebook. This Facebook of online advertising. Then I have a specific methodology and idea when it comes to advertising, particularly when it comes to advertising musicians and musicians using ads. And I think that the traditional music industry is appalling at their marketing and their advertising, and they still use old school techniques that worked fine when we didn't have the internet, but they try and transplant them to the internet with very limited success. And that's the traditional music industry, most independent, musicians, they haven't a clue where to start and that's understandable. And it's very easy to waste a lot of money, very quickly on ads that don't work. If you're not operating within a framework that is, you know, methodical etc etc. And that framework is more in depth, and more connected to other elements such as websites landing pages funnels and other concepts like this. Then, people who haven't looked into marketing and studied a bit. Understand, so to be the challenge is to one get one's head around that, to start with two is to systematise that but then to a framework, three and this is possibly even more so, is to be able to explain that to a client who thinks that most likely. Oh, I want to spend some money on ads so that that would give me an immediate result and immediate return I spend 10 quid or hundred quid or whatever it might be, and I'll immediately get leads or get traffic or get sales or get plays or whatever it is that the goal is, and there's so much more to it than that and it's so much mo
