Good day and welcome to Episode 43 of my podcast The view from the crow's nest. And today, was half a day of doing. I think doing nothing of not working, it's not exactly doing nothing. In fact, I got up and first thing I did was, private training session with the personal trainer. So that's definitely not doing nothing It was leg day a huge amount of squats. And after that, pretty much, then I really couldn't be bothered to do very much had lunch, but then I had to get my, My took us in gear, because after that was, I had a call this afternoon or later this afternoon with these potential first clients for my marketing agency audience ninja. So this time is with a couple of them to discuss advertising side of things digital that digital advertising side of things. So, a few days ago I think about two days ago on the podcast. I was talking about, that I'd spent a fair portion of that day, really trying to detail out the process of doing digital advertising because it's not quite as straightforward as one thinks it is, if they haven't done it before, certainly not to be successful at it. And, as is often the case. Something that you know how to do because you've done it a bunch of times and you've spent hours and hours learning how to do it and trialling and erroring and getting your skills and experience up becomes kind of second nature and natural to you. But when you have to, particularly if you have to teach it to somebody, but certainly if you have to, as I felt be in a position that you can succinctly explain it to somebody or maybe not necessarily but at least in detail, then it means that you really got to think through the process, and in thinking it through you have to systematise it and be quite methodical and it really helps you to understand exactly what you're actually something that you do naturally or without too much thought, you know understand it from a deeper perspective. And thank goodness I did do that work because one of the questions that came up is well Okay, why, why are we, why would we be paying you to do this you know what are you going to do for our money. And I was very well prepared because I done this, this prep work few days before. So in the lead up to that I was looking at some advertising, I bought a new advertising tool that I'm going to check out that specifically that helps you target audiences or Facebook, ones that are maybe a bit more challenging to find no idea if I'll use it or if they'll be any good or not but we'll see. And I was just reacquainting myself with some of the previous tools that I've bought and doing a quick bit of watching a few videos about one of those tools, just to see, you know, just to see what. Just to remind myself see what came out and actually an interesting thing did come out if you're into digital marketing or in fact any type of marketing really but this was an interesting point, it was to target people who aren't necessarily an obvious or related target audience. And you think, Okay, that makes no sense. So let me give you an idea let's say you're a restaurant, and you're close to a sports ground. Obviously, you're not one obviously but you're not necessarily a sports restaurant and you're not going to target sports players or sports fans, necessarily, but obviously you're close to the sports ground so you might target the local sports fans well that's kind of obvious, but what's less obvious is, you might target sports fans from completely outside of your area for teams that you know are coming to play at the local Stadium, but it's local to you. So, this would be an idea that you'd be targeting a market that's unrelated but he's actually kind of on point. And another idea was to target layers, so at least within Facebook, you can find somebody who's in Category A, who also is in Category B. So, you know that Nexus in the middle between those two. If you imagine two circles one circle is a, an overlapping a circle B, where those two circles overlap that
