Welcome to Episode 51 of my podcast. The view from the crow's nest further to yesterday's episode. My throat is still sore, but I think you can hear it's getting there better so I'm hopeful that more or less by tomorrow I'll be feeling, you know, kind of back to normal. Certainly by Tuesday. So, we shall see. Nonetheless, I was still pretty drained again today. I still found it hard to concentrate on, you know, work and stuff, but I did manage to speak to my brother at leg this morning who hopefully will be out next oil first or second Clyde for audience ninja depending on when the Americans come back to me. Then I spoke to a lovely gentleman I've worked with in the past, guy called Winston, who actually put the Americans on to me, so to speak, and that was good to touch base with him and, you know, have an update from him and vice versa and glad to see that he's all good and then maybe some more business down the line, which we'll see. And then a struggle to but eventually managed to onboard the first of our team for audience ninja and Dan who's going to start tomorrow. And one of my chief concerns today was deciding which tools we're going to use for the kind of project management projects and tasks and stuff, have picked a tool called agile, which is not beater, but it's not far out I imagine, and it's got huge potential but it's also very rough around the edges and fairly bug ridden so we shall see whether that lives up to its ambition. So we're going to test that for the next few weeks. Let's see what happens. So yeah, I mean I'd say no revelations in my mind, still reading sell like crazy. And it's basically done phase one now we're on phase two phase one is basically know your audience. As far as I can tell, phase two is basically give you know, give them something of value in exchange for their email and stage 312 headline writing for adverts so pretty. You know, it's pretty much standard online marketing stuff doesn't mean it's not powerful doesn't mean it's not effective. But it does mean I've heard it many times before, which only goes to, you know, confirm that. Those are all correct and I have, you know, fully believe that those are correct approaches. And a couple of interesting anecdotes or things that were said which I thought was, was interesting, which I will share. One of them was. If you think of all the people who might you know all the people who are available there 100%. And if you think that maybe 60% of those hundred percent aren't aware that they have a specific problem. And then let's say 25% of the remaining are aware, they've got a problem, but not really so worried or do much about it at the moment. and then a percentage of that maybe 10% 12% or something like that. So if my percentages actually add up but let's say 12%, they're actively searching for a solution. And then, 3%, or four they're researching and then 3% are actively ready to buy. And he was making a point that most businesses focus on the messaging on the 3% who are ready to buy. Whereas the smart marketers should be focusing their messaging on the other 97% because basically there's a lot less competition. And the idea is that you bring the 60% from not realising they had a problem to realising they have this problem. And then for the 25% who realised they got the problem, but aren't ready to kind of actively do anything about it. You kind of move them forward with information so that they realise they need to do something about the product problem. And then the 12%, you bring them from realising they need to do something about the problem and actively looking into it to giving them all the information they need so they're ready to buy. And of course, if you've done that with your product, service or business, then by the time they're ready to buy. It's not really open competition, they're probably gonna buy from you because you know you've built that trust and whatnot. And basically this is just funnels really. And so none of it is
