Welcome to my podcast episode 67 of the view from the crow's nest. And as predicted yesterday. Today was a much more work you work your day. So, not quite so much to discuss or tomorrow upon other than just do work do more work and get better at being more efficient. So I guess my focus today, or the realisation or the remembrance today was that classic idea that if you're working in your business, then you're not working on your business. And for anybody who wishes to grow their business in any kind of particular fashion, the focus should be on finding a way to work on your business, rather than in. So what I mean by that is if you are the person who is delivering the product or service you know you're kind of in operations and you're delivering that if you're the person doing the admin for the business if you're doing the the finances the bookkeeping all those things. Then, or answering customer questions customer support etc Then you're working in your business. And, you know, you're working in the day to day to keep it running, but you're not working on the business which is the owner is actually focused on the businesses and as an entity rather than the customer, obviously the customer is paramount importance. But if you're working on the business you're looking at how you can grow the business how you can scale it how you can improve things so that you know yeah so that it grows brings in more revenue etc. So, it's very easy, particularly when there's one of you. I mean, there's no other choice really when there's one of you but it's very easy to be you know to get into that, that rut, almost where you're delivering and doing everything you're wearing every hat, and the flipside is, you know, it's called a superman syndrome where you feel you can do everything or have to do everything, and very much a lot of business owners who have made the transition from employee into, you know, a business owner, but they started solo just themselves. Probably they took some skills that they've had for their employee and then they became a freelancer or a consultant with those particular skills I mean that's a very common thing to do. You take expertise that you've built up in your industry for the last you know 510 1520 years or whatever. And then you go it alone you know you go yourself and build up your own company, or it might be completely something you know completely different when I started the open mics I had certainly, you know, built up professional experience of doing open mics, and even build up an amateur experience of doing open mics, but I did see the business opportunity. And initially it was me doing everything running the open mics or delivering the service the product and trying to sell the open mics get more clients and answer or support tickets I speak to everybody who made inquiries about the open mics or the performance etc. And it's at wear every hat. But I knew that what I wanted to get to was other people doing this so that I could focus on growing the brand or, you know, focus on the sales and marketing of the actual product and service, you know, bringing in more clients, the stuff that's really going to grow the business. And to be fair, even though I knew that's what I should be doing it still took me a fair bit of time before I made that transition. I argued that was difficult find the right people I wasn't sure that either. But I'm sure I could have made moves to make it happen sooner. So with audience ninja my plan from the start, has been to immediately try and get people on board and work on my business rather than in it. And so this is the third week I think of the business, and from day one. We had two clients, more or less, and from day one, we had three members of staff including myself three months on the team. So, you know, that was really important but what I've noticed is my real challenge at the moment is in finding creating the systems and the trust and everything to delegate to these peop
