Welcome to Episode 68 of my podcast The view from the crow's nest. I hope you're doing well today. I hope everything in your world and in your life is an tastic and as good as it could be. Come on, let me know. I really do want to know come let me know on twitter at Romeo Crow, you know, otherwise this is all a bit too much of a one way street isn't it. Nonetheless, I'm still going to continue down that one way street right now. So, today continuing on from yesterday. Today, I wanted to move forward with this idea of working on my business and not in it. So, in a very brief nutshell. Meaning, try not to do the day to day stuff that needs to run that business, but to do the overview stuff that will actually grow the business. And so, I managed to delegate most of the tasks that I had hoarded or hadn't yet delegated to the other guys on the team. And I decided that I would spend the first part of the day, focusing on like not even opening any messaging or anything like that, and really just focus on something important. So in this particular case, it was developing a potential, kind of, sort of product that's a bit strong but a questionnaire basically that can help out potential customers and also filter out potential customers so everybody kind of wins basically. So I was working on that. And in the questions down blah blah. And then, sort of, then mid morning or whatever I moved over to working a bit more in the business and feeling pretty good, you know, the day went and it got to about six o'clock or something like that, and I really felt like yeah you know what, I can end this day here. You know, I've got. I'm in control of stuff again basically like I really feel I mean I've got a huge inbox that I need to go through. But that's not necessarily to do with audience ninja. So I feel yeah I felt really good to relax basically like it's working, you know, I'm getting through stuff. But I did have a kind of reminder, an even bigger reminder to myself, and that's got me thinking which is not to forget the reason why I decided to kind of start this while we decided we wanted an agency, even just a month ago. And that was because we wanted to have a team that would grow our own projects, first and foremost, and those projects, first and foremost for myself would be creative ones so music and writing predominantly. And this morning I was working on this questionnaire to bring in more customers and clients for audience ninja. And then I remember this evening. This afternoon, I was like, hang on a minute. Remember that the whole reason is to free me up to so I can spend more time on music and writing things that I'm passionate about and hopefully have a slight natural talent to at least in part, for them and I want to join those together and then have a team that can help take care of the stuff that otherwise takes me ages to get sorted in the back end but actually doesn't necessarily create the art, you know, the other stuff is very very important it's packaging and marketing the art basically but it doesn't, it's not the creation and I want to focus on the creation side. And so then I remembered that the whole idea of audience ninja was also to niche it for musicians, principally, and then creative people. And I wanted to use myself as a case study by using grip the sky experience as, which if you've listened to this before then you'll know if you haven't, then it's my upcoming EP release but I'm doing it in there hopefully a bit more it's called grip the sky The EP but the grip sky experience is a bit more of an involved project and which hopefully will be much more fun for people and much more enjoyable for them to go through in order to listen to the songs. And it was so nearly finished but I didn't quite get to finish it before I was embroiled in having clients, kind of thrust upon me really or the opportunity was there to earn money and it's really important to say the opportunity when it comes but actually that's totally. You