Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.
In this episode, I cover:
- Why LinkedIn is more than just your online resume.
- Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel.
- What the Microsoft acquisition of LinkedIn means for you, and how it might change your strategy.
- How Microsoft is doubling down on becoming the hub for professionals of all types.
- Should you maintain a LinkedIn business page or not? If so, what’s your strategy?
- Should you pay for upgrade to LinkedIn Premium Professional or not?
- Should LinkedIn Advertising be a part of your strategy or not?
- What is LinkedIn Pulse and is it a worthwhile strategy – or will simple Updates suffice?
- What is your overall strategy with original content vs. curated content?
- Some simple guidelines for using LinkedIn Groups.
Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business
