How functional are our filters for bullshit? We like to convince ourselves that “we could never be fooled”, “we’re ahead of the curve” and “we’ve done our research” yet we never take into consideration what happens to our judgement once our insecurities are being exploited and manipulated. The majority of the fitness industry has made this their approach and have become relentless machines that fabricates fraud, synthesizes shortcuts, and manufactures misrepresentation. You begin to realize how futile your filter is as it goes from high grade and dependable to defective and incompatible. What ends up seeping through are trends, fads and gimmicks polluting any semblance of clarity that was once there. Cynicism at this point, may be the only elixir for all of the exaggerated enthusiasm...
