In 2014, Amazon introduced its first Fire Phone, aiming to revolutionize the market. Instead, it resulted in a $544 million disaster. Was this truly Amazon's biggest mistake? If so, how did Jeff Bezos transform this failure into a $35 billion business? Watch this true story till the end to uncover the truth and discover key lessons for turning failures into success.
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Timing
00:00 Amazon Alexa - Introduction
00:43 The Rise and Fall of the Fire Phone
01:59 The Hidden Agenda Behind the "Failure"
02:53 The Emergence of Alexa
03:56 Lessons in Innovation
04:43 Turning Failure into Opportunity
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