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Picture this: The biggest fast-food giant on the planet, known for slinging billions of burgers each year. But hold on—what if their true gold mine isn't in the kitchen at all? It's buried in something way bigger, a clever plan that's built a massive fortune. Get ready to see how this chain flipped the script on business. Let's jump in.About the channel.On The Contributors Channel, you can learn how to start and grow your business, invest in crypto, generate passive income, and build wealth.Subscribe for all new updates https://www.youtube.com/c/thecontributors/videos?sub_confirmation=1 Victor Gichun is the Creator and Host of The Contributors Channel, and a co-founder of Excess Logic, the #1 Nationwide Reverse Logistics Provider. Since 2012, Excess Logic has helped over 500 companies, including Google, Meta, LG, and Hitachi, remove excess test, measurement, lab, and R&D Equipment, computers, and electronics, networking gear, destroy data, and reclaim residual value. If you need to remove surplus equipment and electronics and recoup maximum value, visit https://excesslogic.com/ For collaboration and advertising, please email: host@thecontributors.com Timing00:00 The True Story of McDonald's - Introduction00:31 CHAPTER 1: THE MILKSHAKE MOMENT THAT SPARKED IT ALL01:20 CHAPTER 2: THE FRANCHISE DEAL AND THE BIG BUYOUT02:25 CHAPTER 3: THE HIDDEN EMPIRE OF DIRT AND DOLLARS03:19 CHAPTER 4: PICKING PRIME SPOTS AND LOCKING IN WINS04:15 CHAPTER 5: THRIVING THROUGH STORMS AND STOCK SURGES05:05 CHAPTER 6: KEY LESSONS FROM THE ARCHESFollow me on:TikTok https://www.tiktok.com/@victorgichun LinkedIn https://www.linkedin.com/in/victorgichun/ Facebook https://www.facebook.com/thecontributorsfb Instagram https://www.instagram.com/vicgichun/ Twitter https://twitter.com/VictorGichun#mcdonald’s #raykroc #storyofmcdonald’s