Communication and trust are some of the most important human values that allow us to connect, build relationships and thrive as a collective unit. But trust as we know it is rapidly changing in the face of a shifting population, the rise of technology, fake news and external crises. So in a world full of change, who can we trust? We chat with Michelle Hutton, CEO, Australia and Brand Chair Asia Pacific at Edelman about the role of communication in our society and dive into the Edelman Trust Barometer, a 20+ year study that reveals some fascinating insights about the state of trust in society and where we might be headed.
