Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue
In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners.
She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms.
She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations.
Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency.
00:00 Introduction to Marketing Automation
00:36 Workshop Insights and Challenges
03:28 Strategies for System Integration
04:18 The Bumper Blueprint: A Marketing Growth System
05:27 Client Case Study: Custom CRM and Marketing Automation
12:18 Segmentation and Customer Journey
16:25 Lead Capture and Nurturing
38:01 Engagement Tracking and Database Health
42:12 Implementation and Training
43:45 Conclusion and Next Episode Preview
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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.
P.S. Here are 4 ways we can help you grow your business:
1. Check out our socials for free marketing tips that you can implement in your business today:
Instagram: https://www.instagram.com/bumperleads/
Facebook: https://www.facebook.com/bumperleads/
LinkedIn: https://www.linkedin.com/company/17912778/
TikTok: https://www.tiktok.com/@bumperleads
2. Done-With-You Training - Join the Waitlist
https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/
3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com
4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales
