Today in this episode of THE BRAND CALLED YOU, we are happy to connect with Massimo Martinotti and get valuable insights about the importance of storytelling in the business world.
Martinotti gave us new insights into the components of a story which include enigma and epiphany. He also told us that the story and strategy are the same.
About Massimo Martinotti & his journey.
- Since I was a teenager, I wanted to be a film director and that didn't seem like an easy goal, having been born in a small town in northern Italy. But I made it.
- I have been lucky enough to film in 30 countries on all continents, to hear assistant directors yell “Action!” in more than 20 languages and to get on all kinds of flying objects.
- I have produced commercials for dozens of multinational brands including Toyota, McDonald's, P&G, Chrysler, and Corona, many of which have won prestigious awards.
- About 10 years ago I realized that there was a much more efficient way to help my clients.
- With a team of visionaries, I developed a methodology to bring the power of stories to the business world and have an impact not only in the areas of marketing and advertising but also in corporate and human resources.
