Remember that awesome resource you created to help people kickstart their transformation? It's super valuable, but You were going to trade it for their email address, so you can connect with them in a space you own (your newsletter) and build relationships there. I'm going to use both phrases "freebie & lead magnet" interchangeably so I just want to put that out there up front!I've told you before how I initially built my business in a very reactive way. I knew lead magnets were great, but I never "needed" one because business was flowing at a rate even I could not keep up with. Then after a few years, I kicked myself for not having built an email list.it wasn't until 5 years into my business that I finally decided to release my first lead magnet— and it happens to be the one I'm still using 3 years later. It's been updated, but it works & there's no need to fix something that isn't broken. I wasn't slacking on releasing a lead magnet because of anything serious. I had the technology, but I wasn’t using it. I realized switching to a simple system that was aesthetically pleasing made the difference for me. I had previously used Convert Kit and Kajabi, and have used Flodesk since I launched my freebie. I'll link a 50% off code for flodesk in the show notes, because you should never pay full price if you don't have to!If your freebie/lead magnet is collecting dust instead of growing, here’s how you can get it back out there working hard for you.
2. Keep talking about it. I teach my students to call their audience to action twice per week in stories and re-share their reels that point back to the lead magnet regularly. 3. treat it like an offer, because it is. This is step 1 in your offer suite. You should be marketing it as such. Work this into your regular marketing strategy & run it up the content tree like you would any of your paid offers. This is the offer you want as much visibility on as possible. Pulse check: So where are you at with all this? Would you say you market your freebie regularly & it’s converting well? Or does it need some love? If not, we can always do an audit!
FLODESK 50% OFF LINK https://flodesk.com/c/Y8N8OR
