The Head of Marketing, Ticketing and Digital at the Adelaide Fringe, Ella Huisman has a big role to play in delivering what was the largest event in the Southern Hemisphere in 2021. The Fringe has evolved dramatically over the seven festivals that Ella has been involved in, with ticket sales having nearly doubling over that time. This episode will really open your eyes to the positive impact events like the Fringe have on the South Australian economy.