For this episode, I collaborated with TIFA Working Studios and got in touch with Angus Joseph, a gentleman who was involved in viral marketing using the memetic theory and sort of engaged in the science of memeing in the mid-2000s, and we get insights into how information spreads through memes. Angus also tells us about his experience with a Doki-Doki literature club-sque marketing experiment where they marketed a company that didn't exist for a while, and we discuss the way propaganda spreads through social media.
The book by Susan Blackmore we discussed:
https://www.amazon.com/Meme-Machine-Popular-Science/dp/019286212X
TIFA Working Studios:
www.tifa.edu.in
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