What does a CRM system do? Why is it a crucial part of a company's operations? What are the most common issues companies need to resolve with their CRM strategies and campaigns? What does global CRM best practice look like? What does the future hold for CRM?
In this episode of Casa de Cambio, Tash chats to CRM consultant extraordinaire David Palfreeman. They discuss all of these things and more (especially the career advice - David really brings the goods there).
David recommends:
Books:
When Britain Burned the White House: The 1814 invasion of Washington by Peter Snow
The Anarchy: The Relentless Rise of the East India Company by William Dalrymple
Influenza: The Hundred Year Hunt to Cure the Deadliest Disease in History by Dr Jeremy Brown
The Body: A Guide for Occupants by Bill Bryson
The Badass Librarians of Timbuktu and Their Race to Save the World's Most Precious Manuscripts by Joshua Hammer
Learning Agile by Andrew Stallman
TV:
Peaky Blinders
Vikings
Tiger King
Brooklyn99
Community
Killing Eve
Billions
