- Are you lazy? Are your customers lazy?
- Do your customers prefer things to be done for them?
- Then why do you force your customer's through your own hoops?
- People don't want to "bank", they want their money managed.
- People don't want a mortgage, they want a home
- People don't want a car loan, they want a car
- Are you making your customers jump through hoops to work with you?
- Are you worried that talking to your customers will reveal how far off your products are from what they want?
