In the final part of our mini series Upcycling for your Pets, we are sitting down with Sarah Sunderbrink, Social Media Lead at Zooplus, to learn her story and reflect on the first 3 parts of this series. By looking at her experience with the online pet store store, Zooplus, we can learn about whether or not consumers are actually asking for sustainable pet products and how pet companies need to communicate their sustainability. We touch on such subjects as how working with pets is a dream job for someone in social media, which consumers are demanding sustainability and how you can communicate it to your audience. Are people buying into a circular pet economy?
We are grateful to the European Regional Development Fund, Printify, SEB bank and RIMI for their support.
