Jordan Ching & Elise Carlaccini, Sr. Creative Producer, discuss how their crowdfunding platform, Together at UCSF, was built. Elise dives into how powerful video storytelling is in moving others to donate and fundraise for a great cause.
Flipbird Films and UCSF were awarded a Silver Circle of Excellence award from case.org.
From the case.org Judges:
The UCSF team skillfully and subtly addressed a quite complicated message and goal—to encourage patients and friends to raise money on behalf of the organization through UCSF’s crowdfunding platform. Smart, high-quality execution, including compelling storytelling featuring a variety of donors and campaign totals, pulled it off.
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