A friend of ours has a fantastic saying: If you want to learn how the lion lives, you go to the jungle, NOT the zoo! The same is true in business. Seeing customers, suppliers, and team members in THEIR environment is needed to understand what challenges they experience, which yields opportunity for all. That's the value of a field trip, getting out of YOUR environment and into theirs. We talk through our intentions and past experiences with the Field Trip idea.
