Small businesses face an age-old dilemma: How to compete with bigger, more well-capitalized brands. One tried and true strategy? * Provide outstanding, personalized customer service. Another? Over-deliver against your customer's expectations, creating an emotional connection with your clients. In this episode, we discuss a number of brands, 8 in total. Half the brands are multi-BILLION, and half are SMALL. LARGE Brands * Five Below * Target * Costco * Wegmans Smaller Brands * City Bonfires * Drug City * Solo Stove We cite a few solid examples of the small brands breaking through and making it very difficult for the big brands to match, with the City Drug Story.
