Episode 26 we deal with the strategic decisions and challenges owners confront: Invest for growth or hold things tight to the vest. As we head into tough economic conditions most will look for areas to cut back in their business, build cash and reduce expenses. Let’s call that “conventional wisdom.” The other approach is contrarian: Investing heavily to gain market share and set you up for the future BEYOND the economic storm. That is the approach we’ve embarked on at PAVERART with a larger capital investment project than at any time during our 20 years of operation. We talk through our thought processes and break-down of the situation in hopes of providing a different view of the economic situation.
