Melaku was born and raised in the beautiful Harar inside jegol. Growing up in a neighborhood like his taught him the culture, tradition, what the society looks like, and what one can do. He started working when he was seven years old, and his parents taught him how to use his time efficiently. Growing up in a typical marketplace, he saw different products, including cultural products that women used to change the color of their hair.
This experience by itself was like a story, culture, and ideas, and he was inspired by it. So he started painting and dealing with different colors and designs at a young age. He studied at a public school, paying six birr. Melaku says what grows into who he is and what he is doing originates from those backgrounds.
Melaku sees life differently. He dropped out of university, where he was studying computer science, and joined the design field, specifically graphic design. Harer was too small town for him, so he moved to Addis 12 years ago, believing it is a better place to do business. At that time, he didn't know what advertising and communication were, and advertising agents like Astar, Zeleman, Cactus were already ten years old.
