In this episode, we dive deep into the world of strategic marketing with Michael Callahan, the Chief Marketing Officer of Acronis.
Michael shares his profound insights on fostering collaboration between sales and marketing teams, focusing on pipeline and results.
He unveils the power of account-based marketing (ABM) as a holistic approach that aligns the efforts of both teams for enhanced effectiveness.
Discover how to build a culture where teams thrive on achieving pipeline coverage and closed deals.
Michael also sheds light on the role of AI in modern marketing, emphasizing its practical applications for content generation and scalable communication.
Tune in to explore these transformative strategies that can reshape your marketing approach and yield exceptional results.
