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In this episode, we explore critical marketing leadership insights and practices in the sustainable manufacturing space with John Ely, the Chief Marketing Officer at Heartland Industries. 

Join us as John shares invaluable insights into his journey from Silicon Valley to the leading material science company. He highlights the pivotal role of marketing in driving product development and sustainability initiatives. 

Moreover, this episode features how John spearheads the navigation against industry stigmas, through strategic branding and thought leadership.

John shares practical wisdom on the importance of understanding industry dynamics, customer needs, and technological advancements for effective marketing strategies. 

Additionally, John sheds light on the challenges and rewards of building a startup. 

Tune in for a compelling discussion on marketing, sustainability, and innovation in the corporate landscape.