This episode spotlights a fascinating discussion on marketing leadership in the healthcare industry by Michelle Dowling, Executive Vice President of Marketing at Rectangle Health.
Having transitioned from finance and operations to becoming a marketing leader, Michell brings unique perspectives to the marketing discussion.
In this conversation, be captivated by Michelle's insights as she tackles the intricacies of healthcare payments, patient engagement strategies, and branding challenges in the healthcare industry.
Moreover, Michelle highlights the power of content creation for building brand awareness. She also provides more insights into balancing creativity with data-driven approaches in decision-making for marketing activities.
Finally, Michelle underscores the importance of collaboration and safe spaces for marketing teams.
If you’re looking for more marketing inspiration, this episode is meant for you. Join us as we examine important lessons on marketing through the healthcare industry.
