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Description

Kristelle Soto, Chief Marketing Officer at Charles Hospitality, shares invaluable insights into marketing leadership, branding, and hospitality marketing. 

In this episode, Kristelle emphasizes how businesses can craft cohesive brand identities across diverse offerings. She also highlights important metrics for marketing success that leaders should monitor. More importantly, Kristelle touched on how marketers can unite branding with product marketing strategies. 

From harnessing customer feedback for growth to leading marketing teams with empathy and vision, Kristelle's expertise shines through in this conversation. She discusses strategies for effective cross-promotion and adapting product offerings to customer preferences. 

Another key highlight of this talk is when Kristelle emphasizes the importance of comprehensive brand storytelling, building trust, and loyalty through brand recognition. 

Moreover, she offers invaluable advice on understanding the role of leadership in marketing organizations and maximizing the impact of marketing campaigns

Tune in to gain valuable insights and strategies for enhancing your marketing efforts and achieving business success.