Roshan Cariappa, the Vice President of Marketing of Vymo, discusses with The CMO Network key insights and practices in SaaS marketing.
Drawing from his extensive experience and expertise in the tech space, Roshan dives into the nuances of content creation, branding, and marketing leadership.
From reframing metrics to building a strong brand identity, Roshan Carriappa offers practical advice for marketers and marketing leaders at all levels. He also shares how Vymo is helping global enterprises and sales people for financial institutions.
With a focus on revenue-centric approaches and collaborative team dynamics, he emphasizes the importance of strategic thinking and innovation. Moreover, Roshan shares significant marketing leadership perspectives on collaboration and accountability.
If you’re looking for more ways to grow your business through effective marketing, you’ve come to the right place. Tune in to this episode to discover takeaways to improve your marketing efforts and drive success in the competitive digital space.
