The CMO Network sits down with David Duncan, Vice President-Head of Marketing at Orlando Credit Union, to talk about marketing leadership and financial services marketing.
In this episode, David shares insights into his journey from sales to marketing and why diversity is important in marketing strategies and organizations.
He also discusses the significance of direct engagement and human connection in establishing brand relationships, particularly in the banking industry.
As a CMO, David also highlights the crucial role of metrics in driving marketing strategies and understanding customer engagement. With that, we had the opportunity to listen to Orlando Credit Union’s unique marketing practices, too.
To top it all, he advises future marketers to take chances, think outside the box, and focus on self-development.
Tune in to this episode for an enlightening discussion on marketing leadership, content marketing, and advice for startups.
