Cara Christopher, the Executive Vice-President of Marketing at Lightcast, joins us to talk about the customer journey, the labor market, and data-driven and insight-filled marketing.
From leveraging metrics to drive informed decision-making to exploring innovative content creation strategies, Cara shares invaluable insights from her extensive experience.
Also, we had the opportunity to learn more about Lightcast’s mission of unlocking new possibilities in the labor market.
Moreover, we uncover key ideas for building cohesive sales and marketing teams, optimizing content dissemination, mapping the customer journey, and harnessing the power of AI in content creation.
Cara's approach to marketing leadership helps build a culture of innovation and growth, and it’s worth listening to.
So, join us as we explore the creative play of strategy, innovation, and data-driven marketing excellence with Cara Christopher.
