We are joined by Ken Kuperstein, the Vice President of Marketing at Yottaa, to talk about SaaS marketing, content creation, and marketing leadership.
Ken shares his marketing journey, beginning with advertising and transitioning into the client side of marketing. He discusses his experiences with notable brands, before finally moving onto the SaaS technology space with Yottaa.
This conversation gives us a glimpse into Ken’s work and Yottaa’s unique market position and mission of helping eCommerce brands improve shopper experience and increase conversions.
Moreover, Ken also provides valuable insights into the importance of understanding customer pain points, the role of AI in content marketing, and the significance of branding in his industry.
He offers helpful advice to future marketers, and he shares his strategies for attracting and retaining top talent.
Tune in for an enlightening conversation packed with practical tips and strategies to speed up your marketing efforts!
