In this insightful interview, Laura Bassett, the VP, Head of Marketing at Sharpen, joins the show to share her marketing journey, customer experience, product marketing and management, and a lot more.
Laura discusses the role of product marketing in shaping sales strategies and emphasizes the significance of branding in the competitive CCaaS space. From here, Laura takes time to share Sharpen’s mission of designing the best CX platform.
Also, Laura highlights the importance of creating valuable content and leveraging AI in content generation. She offers a unique perspective on the role of metrics in marketing and the need for strong leadership in marketing organizations.
Lastly, Laura provides valuable advice for young marketers and startups. She emphasizes the importance of data understanding and marketing metrics.
If you’re interested in marketing leadership, customer experience, and customer-centric strategies, this is a must-read for you. Tune in today to help your business learn more about how to create better experiences for your customers.
