In this episode of the CM Network Podcast, we sit down with Michael Cichon, the Chief Marketing Officer at 1Kosmos, to dive deep into the world of cybersecurity marketing.
Michael shares his journey from software development to becoming a marketing leader. Throughout the course of his discussion, he highlights the importance of brand awareness and the creative aspects of branding. Even more interesting is that Michael gives us a glimpse into 1Kosmos’ mission of creating a more secure digital world.
Moreover, he provides valuable insights into the misconceptions surrounding product marketing and emphasizes the necessity of extensive customer interaction.
Michael also explores the transformative potential of AI in marketing, from personalized email campaigns to data-driven decision-making.
Tune in to learn from Michael's extensive experience and passion for intent-based marketing and leadership within marketing organizations.
