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In this episode, we have an insightful conversation with Caroline Dunn, the Vice President of Marketing at Wahsega, as we discuss marketing for software and hardware safety products and marketing leadership in the tech space. 

Caroline shares her journey from electrical engineering to marketing while emphasizing her passion for innovation and technology. She provides an overview of Wahsega's mission to improve safety with its top-notch systems

Caroline also discusses the importance of customer discovery, content marketing strategies, and the role of AI in content creation. 

Moreover, she offers valuable advice for future marketers and tech startups. She highlights the significance of business leaders and marketers in embracing technology and data-driven decision-making. 

If you’re a marketing professional or a business leader looking to innovate your marketing system, you’re in the right place! Tune in to learn from Caroline's experiences and insights in this industry.