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Lindsay Hutter, the Chief Strategy and Marketing Officer at Goodwin Living, joins us to share her unique journey into the world of marketing and her passion for serving the senior community. 

In this conversation, Lindsay provides an insider’s view into the company's rebranding process, the importance of understanding customer needs, and the role of AI in enhancing customer service.

Lindsay also emphasizes the importance of metrics in measuring business performance and why the right context must always be considered. 

Moreover, she advises marketers and business leaders to stay open-minded and adaptable in an ever-evolving industry. Her insights offer valuable lessons for marketers at any stage of their career. 

By discovering how Goodwin Living is revolutionizing the senior living industry, you’ll gather more insights into innovative marketing strategies and a deep commitment to customer satisfaction. Tune in today to learn more about this noble work amplified through marketing.