The CMO Network team chats with Michel Benjamin, the Vice President of Marketing at Leasecake to highlight key ideas on content marketing, management software, and marketing leadership.
In this conversation, Michelle shares her marketing journey, the unique value proposition of Lease Cake, and how they are transforming lease and location management for businesses.
She also discusses the importance of content marketing, customer-centric strategies, and the role of metrics in driving business decisions. Michel highlights the importance of using the right channels to connect with customers.
Moreover, Michel provides valuable insights on aligning product marketing with sales processes, the significance of strong branding, and the importance of continuous learning in marketing.
Finally, Michel also offers advice for early-stage tech startups and budding marketers.
All these and more will help you improve your marketing prowess. Tune in today to learn from Michel's experiences and insights as she spearheads Leasecake’s marketing efforts.
