Discover the expert insights of Keka Cobb, Vice President of Marketing-Demand Generation at Sunstone Partners, on data-driven marketing leadership, demand generation, and multi-channel marketing.
In this conversation, Keka shares her expertise in demand generation and content marketing. She reveals strategies to create impactful and personalized content that resonates with diverse audiences, especially in the B2B space.
From here, Keka also explains the unique problems that Sunstone Parnters solves through its business model.
Additionally, Keka discusses the importance of data-driven marketing and she offers tips on tracking key metrics and aligning them with business goals. At the same time, she also shares how to effectively segment your audience, leverage AI for content creation, and optimize multi-channel distribution.
Finally, Keka gives valuable perspectives on branding in B2B marketing and the crucial role of empathetic leadership in building and retaining high-performing teams.
This episode is a must-listen for anyone looking to elevate their marketing game and drive demand for their business. Tune in today to start bringing results!
