The CMO Network team chats with Ivan Rud, the Chief Marketing Officer at Keitaro Tracker, and listens to his journey to becoming a CMO and his unique perspectives on marketing.
In this episode, Ivan shares his transition into the digital world, his unexpected entry into Keitaro Tracker, and his rise within the company. He also provides insights into the workings of Keitaro Tracker, a net tracking platform that helps marketers optimize their ad campaigns.
Moreover, he discusses the company's go-to-market strategy, demand generation, and the role of product marketing. All of these point to the company’s core of its growth strategy—customer value.
Finally, Ivan also shares his thoughts on leadership, team management, and the use of AI in marketing.
Whether you're a young marketer or leading a startup, you’ll find Ivan's insights and advice to be valuable. Tune in today to bring more value to your customers and business.
