We had an insightful interview with Mattei Psatta, the Chief Marketing Officer at Blindspot, who shares his journey through the marketing world and offers key insights on content marketing, branding, and marketing leadership.
From his early introduction to advertising to his current role at Blindspot, Mattei discusses the evolution of marketing and the role of storytelling in branding. He also takes time to talk about Blindspot’s unique work of being the easiest and most affordable way to advertise on almost any digital billboard in the world.
He also shares his views on the use of AI in marketing, the importance of metrics, and the need for product marketing to be anchored in reality. Moreover, Mattei Psatta also offers advice to early-stage marketers and startups, encouraging them to experiment and try new things rather than always looking for a recipe. This interview provides valuable insights into the realities and challenges of marketing in the modern world for clients from different industries.Tune in today to learn how you can disrupt the linear model of marketing, too.
