Suzanne Darmory, the Chief Marketing Officer at Refundo, joins us on this episode to share key insights on FinTech marketing, branding and content, and marketing leadership.
In this interview, Suzanne shares her journey from being captivated by the Apple 1984 commercial to becoming a marketing leader. From here, she discusses her transition from advertising to marketing, her experience in different industries, and her current role at Refundo. She also takes time to talk about Refundo’s unique commitment to serving their community and tax professionals.
Furthermore, Suzanne shares her insights on the importance of metrics, the role of content in marketing, and the significance of branding.
Another highlight in this interview is Suzanne’s perspectives on the challenges in product marketing, the importance of leadership in marketing organizations, and her views on the future of artificial intelligence in the industry.
Tune in to learn more about how you can execute strategic marketing visions and build long-term growth for your business!
